This campaign highlights the dedication of The New York Times to honest, reliable journalism by demonstrating the extreme lengths our reporters go to getting our readers the hard truth—the distances they travel, the situations they place themselves in, the people they meet and the dangers they face in pursuit of the truth.
The goal was to make it clear that The New York Times is a trusted source for independent, deeply reported journalism, with an on-the-ground reporting team that’s worth paying for.
Click the image above to see the work.